"How do followers authenticate SMIs who promote destinations organically? Using Large Language Model for comparisons of domestic and international audiences" - Instituto Universitario de Turismo y Desarrolo Economico Sostenible

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“How do followers authenticate SMIs who promote destinations organically? Using Large Language Model for comparisons of domestic and international audiences”

Wednesday 18 October, 2023

Lunes 23 de octubre de 2023

Ponente: Svetlana Stepchenkova, Universidad de Florida, EE.UU.

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