The University of Las Palmas de Gran Canaria (ULPGC) continues to consolidate its international leadership in tourism research. According to the 2025 edition of the prestigious Shanghai Ranking’s Global Ranking of Academic Subjects, ULPGC ranks as the #1 university in Spain in Hospitality & Tourism Management.
This recognition endorses the research excellence that TiDES (University Institute of Tourism and Sustainable Economic Development) translates into the tourism sector through applied projects, knowledge transfer, and public‑private collaboration. One of its most outstanding initiatives is Canarias Living Lab, a platform that bridges academic research with territorial innovation, enabling experimentation with emerging technologies in real‑world environments.
In this context, TiDES invites tourism professionals, companies, destinations, and institutions to participate in the upcoming webinar organised by the European Commission:
“Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future”
26 March 2026 | 15:00 CET
Free registration – open until 14:00 CET on the day of the event.
26 March 2026 | 15:00 CET
Free registration – open until 14:00 CET on the day of the event.
The online session goes beyond theory to showcase practical applications of artificial intelligence, virtual reality, and neurotourism technologies (eye tracking, emotion recognition, etc.). The webinar will feature:
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Real‑world use cases from SMEs and destinations
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Results from EU‑funded projects such as EUROEMOTUR and Canarias Living Lab
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How living labs can scale innovation across Europe
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Policy perspectives to support digital transformation and sector resilience
This event offers a unique opportunity to explore how immersive technologies and neuromarketing are reshaping destination management, talent development, and business strategy – all from a European perspective and backed by real projects led from the Canary Islands.
Please find more information here: https://www.google.com/url?q=https://transition-pathways.europa.eu/tourism/events/webinar-tourism-reimagined-ai-vr-neurotourism-resilient-future&sa=D&source=calendar&usd=2&usg=AOvVaw3QHjH6UrK_6-T-UudQqu5s
Registration and more information
Spaces are limited. Prior registration is required:
https://ec.europa.eu/eusurvey/runner/registration_tourism_reimagined
Spaces are limited. Prior registration is required:
https://ec.europa.eu/eusurvey/runner/registration_tourism_reimagined
You can also register by scanning the QR code accompanying this news item.