La seguridad y riesgos percibidos en el comercio electrónico B2C: impacto en la satisfacción del cliente e intenciones conductuales futuras

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Thursday 27 April, 2023

Melián Alzola, L. & Padrón Robaina, V. (2007). La seguridad y riesgos percibidos en el comercio electrónico B2C: impacto en la satisfacción del cliente e intenciones conductuales futuras. Selección de investigaciones empresariales : convocatoria 2005, p. 131-154.

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