El valor en los mercados de consumo B2C

  • Thursday 27 April, 2023

Melián Alzola, L. & Padrón Robaina, V. (2005). El valor en los mercados de consumo B2C. Marketing en Internet : estrategia y empresa / Ana María Gutiérrez Arranz, Manuel Jesús Sánchez Franco (coods.), p. 59-92.

Instituto Universitario de Turismo y Desarrolo Economico Sostenible
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