Is mixed reality technology an effective tool for retail?: a vividness and interaction perspective

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Friday 19 May, 2023

Gil-López, C.; Guixeres, J.; Marín Morales, J.; Torrecilla, C.; William Secín, E. & Alcañiz, M. (2023).Is mixed reality technology an effective tool for retail?: a vividness and interaction perspective. Frontiers in Virtual Reality, v. 4. https://doi.org/10.3389/frvir.2023.1067932

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