Ask-Your-Brain App: A research platform for mobile & implicit market research

Jueves 7 de octubre de 2021

Author: Thorsten Teichert, University of Hamburg, Germany






Abstract: AskYourBrain Mobile is an app & research platform developed at the Chair of Marketing and Innovation at the University of Hamburg (UHH) that enables the execution of surveys via mobile phones & at specific times and locations. The software joins traditional survey instruments by measures of implicit cognitions (IAT) as well as by discrete choice experiments (DCE). It should provide a great opportunity for tourism research as it allows to contact travelers on spot, i.e. when entering/staying or leaving specific destinations. We strive to make this nonprofit research platform available to our international research partners. Thus, I will introduce the software architecture, the touch-and-feel of the app – already available at the Google play store as beta-version under “Ask Your Brain (Early Access)” – and present initial application projects. The focus of this talk will be an open discussion about joint research ideas, possibly supported by seed-financing of UHH. To gain first ideas, please visit or download the freely available app from Google play store in the upcoming week.