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Wednesday 22 June, 2022

Beerli, A., Diaz-Meneses, G., & Martín-Santana, J. D. (2021). Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing, 29(3), 264-280. https://doi.org/10.1080/0965254X.2020.1755349

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