Analyzing the effect of preference heterogeneity on willingness to pay for improving service quality in an airline choice context

  • Monday 24 April, 2023

Espino, R.; Martín, J. C. & Román, C. (2008). Analyzing the effect of preference heterogeneity on willingness to pay for improving service quality in an airline choice context. Transportation Research Part E: Logistics and Transportation Review, v. 44, p. 593-606. https://doi.org/10.1016/j.tre.2007.05.007

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