Barceló Hotel Group: the introduction of a Spanish company to the USA, LATAM, East Asia, Africa and Europe through horizontal and vertical growth strategies and innovation

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Wednesday 9 April, 2025

Aguiar Quintana, T; Álamo Vera, Francisca. (2024). Barceló Hotel Group: the introduction of a Spanish company to the USA, LATAM, East Asia, Africa and Europe through horizontal and vertical growth strategies and innovation.

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