El marketing y la planificación comercial estratégica en el turismo rural

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Thursday 27 April, 2023

Moreno Gil, S. (2008). El marketing y la planificación comercial estratégica en el turismo rural. Planificación y gestión del turismo rural: reflexiones desde la experiencia en Canarias / coord. por M. Fernando Martín Torres, Carlos Fernández Hernández, p. 145-171.

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