La calidad percibida en el comercio electrónico B2C: el rol de las expectativas y las medidas de importancia

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Thursday 27 April, 2023

Padrón Robaina, V. & Melián Alzola, L. (2006). La calidad percibida en el comercio electrónico B2C: el rol de las expectativas y las medidas de importancia. Revista europea de dirección y economía de la empresa, v. 15 (1), p. 125-142.

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