Modelo explicativo de los factores determinantes de la lealtad de los clientes en el mercado bancario minorista

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Friday 28 April, 2023

Martín Santana, J. D.; Quintana Déniz, A. & Beerli Palacio, A.(2002). Modelo explicativo de los factores determinantes de la lealtad de los clientes en el mercado bancario minorista. Selección de investigaciones empresariales : convocatoria 2000, p. 141-166.

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