Archives: Publicaciones

Díaz-Meneses, G. & Nieves, J. (2019). Ethics for Innovation in Hospitality: How Incremental and Radical Novelties Are Induced by Managers’ Social and Ecological Responsibility. Sustainability 11 (22), 627

Basil, DZ; Diaz-Meneses, G.; Basil, MD (2019). Social Marketing in Action. Springer

Díaz Meneses, G. (2019). Libro de prácticas para el análisis de datos con SPSS en investigaciones de mercado. Aula Magna Proyecto clave McGraw Hill

Díaz-Meneses, G. (2019). A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media. Journal of destination marketing & management 11, 166-182

Diaz-Meneses, G. (2019). Enhancing health by means of massive open online courses in Social Marketing in action: cases from around the world. Social Marketing in Action: Cases from Around the World, 411

Díaz Meneses, G. (2020). Cómo se hace un informe de investigación de mercados, 1-82. Servicio de Publicaciones de la ULPGC.

Díaz-Meneses, G. & Vilkaite-Vaitone, N. (2020). Pinpointing the Barriers to Recycling at Destination. Sustainability 12 (7), 2635.

Beerli, A.; Diaz-Meneses, G; Martín-Santana, JD (2020) Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing, 1-17.

Díaz Meneses, G. (2020) Quality in Hospitality Services en Managing Hospitality Experiences, 174. Cabi. Oxford.

Lam-González, Y. E., Suárez-Rojas, C., & León, C. J. (2019). Factors constraining international growth in nautical tourism firms. Sustainability, 11(23), 6846.