The impact of pre-sale and post-sale factors on online purchasing satisfaction: a survey

Melián Alzola, L. & Padrón Robaina, V. I. (2010). The impact of pre-sale and post-sale factors on online purchasing satisfaction: a survey. International Journal of Quality & Reliability Management, v. 27, p. 121-137. https://doi.org/10.1108/02656711011014267

Instituto Universitario de Turismo y Desarrolo Economico Sostenible
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