Tour operators' marketing strategies and their impact on prices of sun and beach package holidays - Instituto Universitario de Turismo y Desarrolo Economico Sostenible

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Tour operators’ marketing strategies and their impact on prices of sun and beach package holidays

Wednesday 26 April, 2023

Picazo Peral, P. & Moreno-Gil, S. (2018).Tour operators’ marketing strategies and their impact on prices of sun and beach package holidays. Journal of Hospitality and Tourism Management, v. 35, p. 17-28. https://doi.org/10.1016/j.jhtm.2018.02.004

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