Beerli, A.; Diaz-Meneses, G; Martín-Santana, JD (2020) Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing, 1-17.

  • Tuesday 14 July, 2020

Beerli, A.; Diaz-Meneses, G; Martín-Santana, JD (2020) Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing, 1-17.

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