Nieves, J., & Diaz-Meneses, G. (2016). Antecedents and outcomes of marketing innovation: an empirical analysis in the hotel industry. International Journal of Contemporary Hospitality Management, 28(8).
Nieves, J., & Diaz-Meneses, G. (2016). Antecedents and outcomes of marketing innovation: an empirical analysis in the hotel industry. International Journal of Contemporary Hospitality Management, 28(8).